The Only Tire Management Platform For All Wheel Positions
Over 100 Billion Industry Proven Miles
Halo Tire Management
Extend Tire Life | Improve Fuel Economy | Maximize Uptime | Enhance Safety

­­Aperia Technologies, Inc.

COOKIE POLICY

At Aperia, we believe in being clear and open about how we collect and use data related to you. In the spirit of transparency, this policy provides detailed information about how and when we use Cookies. This Cookie Policy applies to any Aperia product or service that links to this policy or incorporates it by reference.  In addition, this Cookie Policy is incorporated into, and subject to the terms and conditions of, the Aperia Privacy Policy 

What are Cookies?

  • Cookies are unique identifiers that we transfer to your device to enable our systems to recognize your device and to improve your online experience.  A cookie is a small text file containing a unique identification number that is transferred from a website to the hard drive of a user’s computer, often used to provide you with a customized experience. This unique number identifies the user’s web browser but not the user. A cookie will not provide personally identifiable information about users, such as their name and address. The use of Cookies is now an industry standard and Cookies are currently used on most major websites.
  • The Help feature on most browsers will tell you how to prevent your browser from accepting new Cookies, how to have the browser notify you when you receive a new cookie, or how to disable Cookies altogether. Additionally, you can disable or delete similar data used by browser add-ons, such as flash Cookies, by changing the addon’s settings or visiting the Web site of its manufacturer. Because Cookies allow you to take advantage of some of www.Aperia.com’s essential features, we recommend that you leave them turned on.
  • To find out more about Cookies, including how to see what Cookies have been set and how to manage and delete them, visit wikipedia.org, www.allaboutCookies.org, or www.aboutCookies.org.

Does Aperia use Cookies?

Yes. We use Cookies and other technologies to ensure everyone who uses Aperia has the best possible experience. Cookies also help us keep your account safe. By continuing to visit or use our services, you are agreeing to the use of Cookies and similar technologies for the purposes we describe in this policy.

We only place analytics and marketing cookies with your explicit consent, in accordance with Article 6(1)(a) GDPR. We do not store personally identifiable information in cookies. The data shared from cookies is limited to anonymized identifiers, such as advertising IDs and page-level interactions.

What Cookies does Aperia use?

Aperia uses Cookies and related data sharing and tracking technologies, including pixel tags, site tags, and IDs (collectively referred to as “Cookies”). Some cookies used on our site are placed by third-party service providers. These may include analytics tools, advertising platforms, or social media plugins. Third-party cookies are subject to the privacy policies of those providers. We do not control how these third parties use your information once collected.

When does Aperia place Cookies?

We use Cookies on our sites and mobile applications. Any browser visiting these sites will receive Cookies from us.

What types of Cookies does Aperia use?

We use two types: persistent Cookies and session Cookies. A persistent cookie helps us recognize you as an existing user, so it’s easier to return to Aperia or interact with our services without signing in again. After you sign in, a persistent cookie stays in your browser and will be read by Aperia when you return to one of our sites or a partner site that uses our services (for example, our sharing or job application buttons). Session Cookies only last for as long as the session (usually the current visit to a website or a browser session).

What are Cookies used for?

Cookies can be used to recognize you when you visit Aperia, remember your preferences, and give you a personalized experience that’s in line with your settings. Cookies also make your interactions with Aperia faster and more secure.

What is Do Not Track (DNT)?

You can manage your cookie preferences at any time through our cookie banner or settings page.

Can Cookies be controlled?

Generally, yes. Most browsers allow you to control Cookies through their settings preferences.

You can manage your cookie preferences at any time through our cookie banner or settings page.

How We Respond to Do Not Track Signals

Our website also recognizes Global Privacy Control (GPC) and Do Not Track (DNT) signals sent by supported browsers and extensions. When we detect these signals, we treat them as opt-out requests for cookie-based advertising or data sharing in compliance with applicable privacy laws.

What to do if you don’t want Cookies to be set or want them to be removed?

You can manage your cookie preferences at any time through our cookie banner or settings page.

How Long Are Cookies Stored?

Cookies can be stored either for the duration of your browsing session or for a longer period:

  • Session Cookies: These are temporary and expire once you close your browser.
  • Persistent Cookies: These remain on your device until they expire or are deleted. The duration depends on the specific cookie and its purpose, but typically ranges from 30 days to 2 years.

Below is a general guide to our cookie retention periods:

Cookie Type

Purpose

Retention

Authentication Cookies

Keep you logged in

Up to 12 months

Analytics Cookies

Understand usage patterns

13 to 24 months

Marketing Cookies

Deliver relevant ads

30 days to 6 months

Functional Cookies

Remember settings and preferences

6 to 12 months

 

You can manage or delete cookies at any time using your browser settings. For more information, visit our Privacy Policy or the support site for your browser.

 

Detailed Cookie Inventory

Strictly Necessary Cookies

Cookie key

Domain

Cookie type

Expiration

Description

VISITOR_PRIVACY_METADATA

www.youtube.com

Third-party

5 months 4 weeks

This cookie is used to store the user’s consent and privacy choices for their interaction with the site. It records data on the visitor’s consent regarding various privacy policies and settings, ensuring that their preferences are honored in future sessions.

__cf_bm

www.affirm.com

Third-party

29 minutes 59 seconds

This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website.

session

www.affirm.com

Third-party

1 year 1 month

Session cookies expire once you log off or close the browser. They are only stored temporarily and are destroyed after leaving the page. They are also known as transient cookies, non-persistent cookies, or temporary cookies.

shopify_pay_redirect

shop.aperiatech.com

First-party

59 minutes 56 seconds

This cookie is used to enable payment services on the website and to facilitate secure payment and checkout processes.

cart_currency

shop.aperiatech.com

First-party

2 weeks

This cookie is used to recognize the user’s country of origin and populate the correct transaction currency.

keep_alive

shop.aperiatech.com

First-party

Session

This cookie is used to maintain an active user session on the website and ensure that the user’s connection remains secure and uninterrupted during their browsing session.

_shopify_essential

shop.aperiatech.com

First-party

1 year

This cookie is essential for the secure checkout and payment function on the website and is provided by Shopify.

_orig_referrer

shop.aperiatech.com

First-party

2 weeks

This cookie is generally provided by Shopify and is used in connection with a shopping part.

SERVERID

www.eyeota.net

Third-party

9 minutes 53 seconds

Usually used for load balancing. Identifies the server that delivered the last page to the browser. Associated with the HAProxy Load Balancer software.

 

Performance Cookies

Cookie key

Domain

Cookie type

Expiration

Description

first_traffic_source

www.aperiatech.com

First-party

4 weeks 2 days

This cookie is used to identify the first traffic source from which the visitor came, capturing the referring website or other source used to access the website. This can help in understanding how visitors navigate to the website for analytics purposes.

_shopify_s

www.aperiatech.com

First-party

29 minutes 56 seconds

This cookie is associated with Shopify’s analytics suite.

organic_source_str

www.aperiatech.com

First-party

4 weeks 2 days

This cookie is used to store the source from which the user came from organically, for example, through a search engine or direct link. It helps in tracking how users arrive at the website without the influence of advertising or targeting campaigns.

handl_original_ref

www.aperiatech.com

First-party

4 weeks 2 days

This cookie is used to track the origin of the user to better understand the user’s entry point to the website and to analyze the effectiveness of marketing campaigns.

organic_source

www.aperiatech.com

First-party

4 weeks 2 days

Tracks the initial traffic source of the user to measure the effectiveness of organic search channels.

sbjs_current_add

www.aperiatech.com

First-party

Session

This cookie is used to store information about the current visit to distinguish between users and sessions. It typically includes details such as source of traffic, campaign data, and user behavior to help in tracking and analyzing the effectiveness of marketing campaigns.

_ga_577QEKVBYG

www.aperiatech.com

First-party

1 year 1 month

This cookie is used by Google Analytics to persist session state.

_ga_HX3LDRHCFP

www.aperiatech.com

First-party

1 year 1 month

This cookie is used by Google Analytics to persist session state.

sbjs_current

www.aperiatech.com

First-party

Session

This cookie is used to track users’ activities and interactions across the website to facilitate better analysis and understanding of traffic sources and user behavior.

traffic_source

www.aperiatech.com

First-party

4 weeks 2 days

This cookie is used to identify the source of traffic to the website, such as the advertising or marketing campaign that directed the user to the site.

sbjs_migrations

www.aperiatech.com

First-party

Session

This cookie is used to track user interactions and migration between different pages or sections of the website to improve user experience and website performance analytics.

sbjs_session

www.aperiatech.com

First-party

29 minutes 50 seconds

This cookie is used to track user activity and sessions to improve the performance and usability of the website, helping to understand how visitors interact with the website.

handl_url

www.aperiatech.com

First-party

4 weeks 2 days

This cookie is used to track and optimize the user’s navigation on the website, ensuring efficient load times and user experience improvement.

handl_ref

www.aperiatech.com

First-party

4 weeks 2 days

This cookie is used to track the source or campaign that explains how the user reached your site. It is typically used for analytical purposes to improve marketing strategies.

anHistory

www.pro-market.net

Third-party

4 weeks 2 days

This cookie tracks user interaction history with the website to improve service delivery and user experience.

_landing_page

www.aperiatech.com

First-party

2 weeks

This cookie is used to track, report, and analyze on landing pages.

_ga

www.aperiatech.com

First-party

1 year 1 month

This cookie name is associated with Google Universal Analytics – which is a significant update to Google’s more commonly used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports.

handl_landing_page

www.aperiatech.com

First-party

4 weeks 2 days

Tracks the initial landing page a user visits on the website, helping to understand user navigation and improve user experience.

sbjs_first

www.aperiatech.com

First-party

Session

This cookie is used to store information about the user’s first session on the website. It tracks details such as the source from which the user came, the path they took, which search engine and keyword were used, and their location at the time of the first visit. This information is used to analyze and improve the website’s performance by understanding user behavior.

sbjs_first_add

www.aperiatech.com

First-party

Session

This cookie is used to store details about the user’s first visit to the website, including timestamp, referring site, and source of the traffic, to assess the effectiveness of marketing campaigns and website sources.

sbjs_udata

www.aperiatech.com

First-party

Session

This cookie is used to store user-specific data to help monitor and analyze the effectiveness of the advertising campaigns and optimize the user experience on the website.

_shopify_y

www.aperiatech.com

First-party

1 year

This cookie is associated with Shopify’s analytics suite.

__141_cid

www.bfmio.com

Third-party

1 year

This cookie is used to track user behavior and interaction to improve website performance and user experience.

__io_cid

www.bfmio.com

Third-party

1 year

This cookie is typically used for tracking users’ interactions and engagement with the website to improve user experience and website performance.

 

Targeting Cookies

Cookie key

Domain

Cookie type

Expiration

Description

_tracking_consent

www.aperiatech.com

First-party

1 year

Tracking preferences.

visitor_id520611

www.aperiatech.com

First-party

1 year 1 month

This is a cookie pattern that appends a unique identifier for a website visitor, used for tracking purposes. The cookies in this domain have a lifespan of 10 years.

_gcl_au

www.aperiatech.com

First-party

2 months 4 weeks

Used by Google AdSense for experimenting with advertisement efficiency across websites using their services

visitor_id520611

www2.aperiatech.com

First-party

1 year 1 month

This is a cookie pattern that appends a unique identifier for a website visitor, used for tracking purposes. The cookies in this domain have a lifespan of 10 years.

tracker_device

shop.aperiatech.com

First-party

1 year 1 month

This cookie is used to track and analyze the device used by the visitor to facilitate targeted advertising and marketing efforts as well as for performance and analytics purposes.

visitor_id520611

shop.aperiatech.com

First-party

1 year 1 month

This is a cookie pattern that appends a unique identifier for a website visitor, used for tracking purposes. The cookies in this domain have a lifespan of 10 years.

YSC

www.youtube.com

Third-party

Session

This cookie is set by YouTube to track views of embedded videos.

VISITOR_INFO1_LIVE

www.youtube.com

Third-party

5 months 4 weeks

This cookie is set by Youtube to keep track of user preferences for Youtube videos embedded in sites;it can also determine whether the website visitor is using the new or old version of the Youtube interface.

t_v2_s

www.affirm.com

Third-party

1 year 1 month

This cookie is used to track user behavior and interactions to enhance user experience and for targeted advertisements.

tracker_device

www.affirm.com

Third-party

1 year 1 month

This cookie is used to track and analyze the device used by the visitor to facilitate targeted advertising and marketing efforts as well as for performance and analytics purposes.

EE

www.exelator.com

Third-party

3 months 4 weeks

This cookie is generally provided by exelator.com and is used for advertising purposes.

TapAd_TS

www.tapad.com

Third-party

2 months

This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website.

TapAd_3WAY_SYNCS

www.tapad.com

Third-party

2 months

Pending

TapAd_DID

www.tapad.com

Third-party

2 months

This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website.

visitor_id520611

www.pardot.com

Third-party

1 year 1 month

This is a cookie pattern that appends a unique identifier for a website visitor, used for tracking purposes. The cookies in this domain have a lifespan of 10 years.

lidc

www.linkedin.com

Third-party

1 day

This is a Microsoft MSN 1st party cookie that ensures the proper functioning of this website.

bcookie

www.linkedin.com

Third-party

1 year

This is a Microsoft MSN 1st party cookie for sharing the content of the website via social media.

li_gc

www.linkedin.com

Third-party

5 months 4 weeks

Used to store guest consent to the use of cookies for non-essential purposes

IDE

www.doubleclick.net

Third-party

1 year

This cookie is set by Doubleclick and carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website.

test_cookie

www.doubleclick.net

Third-party

14 minutes 53 seconds

This cookie is set by DoubleClick (which is owned by Google) to determine if the website visitor’s browser supports cookies.

ud

www.exelator.com

Third-party

3 months 4 weeks

This cookie is generally provided by exelator.com and is used for advertising purposes.

 

Functionality Cookies

Cookie key

Domain

Cookie type

Expiration

Description

_tracking_consent

www.aperiatech.com

First-party

1 year

Tracking preferences.

visitor_id520611

www.aperiatech.com

First-party

1 year 1 month

This is a cookie pattern that appends a unique identifier for a website visitor, used for tracking purposes. The cookies in this domain have a lifespan of 10 years.

_gcl_au

www.aperiatech.com

First-party

2 months 4 weeks

Used by Google AdSense for experimenting with advertisement efficiency across websites using their services

visitor_id520611

www2.aperiatech.com

First-party

1 year 1 month

This is a cookie pattern that appends a unique identifier for a website visitor, used for tracking purposes. The cookies in this domain have a lifespan of 10 years.

tracker_device

shop.aperiatech.com

First-party

1 year 1 month

This cookie is used to track and analyze the device used by the visitor to facilitate targeted advertising and marketing efforts as well as for performance and analytics purposes.

visitor_id520611

shop.aperiatech.com

First-party

1 year 1 month

This is a cookie pattern that appends a unique identifier for a website visitor, used for tracking purposes. The cookies in this domain have a lifespan of 10 years.

YSC

www.youtube.com

Third-party

Session

This cookie is set by YouTube to track views of embedded videos.

VISITOR_INFO1_LIVE

www.youtube.com

Third-party

5 months 4 weeks

This cookie is set by Youtube to keep track of user preferences for Youtube videos embedded in sites;it can also determine whether the website visitor is using the new or old version of the Youtube interface.

t_v2_s

www.affirm.com

Third-party

1 year 1 month

This cookie is used to track user behavior and interactions to enhance user experience and for targeted advertisements.

tracker_device

www.affirm.com

Third-party

1 year 1 month

This cookie is used to track and analyze the device used by the visitor to facilitate targeted advertising and marketing efforts as well as for performance and analytics purposes.

EE

www.exelator.com

Third-party

3 months 4 weeks

This cookie is generally provided by exelator.com and is used for advertising purposes.

TapAd_TS

www.tapad.com

Third-party

2 months

This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website.

TapAd_3WAY_SYNCS

www.tapad.com

Third-party

2 months

Pending

TapAd_DID

www.tapad.com

Third-party

2 months

This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website.

visitor_id520611

www.pardot.com

Third-party

1 year 1 month

This is a cookie pattern that appends a unique identifier for a website visitor, used for tracking purposes. The cookies in this domain have a lifespan of 10 years.

lidc

www.linkedin.com

Third-party

1 day

This is a Microsoft MSN 1st party cookie that ensures the proper functioning of this website.

bcookie

www.linkedin.com

Third-party

1 year

This is a Microsoft MSN 1st party cookie for sharing the content of the website via social media.

li_gc

www.linkedin.com

Third-party

5 months 4 weeks

Used to store guest consent to the use of cookies for non-essential purposes

IDE

www.doubleclick.net

Third-party

1 year

This cookie is set by Doubleclick and carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website.

test_cookie

www.doubleclick.net

Third-party

14 minutes 53 seconds

This cookie is set by DoubleClick (which is owned by Google) to determine if the website visitor’s browser supports cookies.

ud

www.exelator.com

Third-party

3 months 4 weeks

This cookie is generally provided by exelator.com and is used for advertising purposes.

Note: Cookie retention periods are shown above. Once expired, cookies are automatically removed unless renewed through continued site use.

Updated October 1, 2025